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About Us

A2Z Balloon Company was only founded in 2005 but was a merger of two much older and well established Detroit area novelty companies, Advance Novelty and Zakoor Novelty Company. Advance was founded in 1938 by Vincent Chouinard and taken over by his son, Paul in 1972. Initially Vincent operated the business out of his home but in 1947 moved the company to its first commercial building on Warren Ave. in Detroit. The company went through a series of moves into larger buildings over the years and moved to its current location in Livonia in 1996. Charles Jacoby purchased the company in 2002 from Paul and has ran the company ever since. Advance has always been a leading bingo, casino rental, advertising specialties and carnival supplier but like many other novelty companies it also entered the wholesale balloon and helium business in the mid 1990’s.

Zakoor Novelty was founded in 1957 by Friedman Zakoor. Throughout its long history it has been a landmark on Woodward Avenue in Detroit, offering an endless variety of novelties to both the public and the many jobbers and wholesalers that comprise the Metro Detroit novelty market. In 1984 Michael Zakoor, nephew of the founder, purchased the business that he had worked in since he was a teenager. Under Mike’s leadership Zakoor Novelty grew into one of the largest balloon wholesalers in the country with operations in Detroit, Chicago and Windsor, Ontario.

In 2004 Mr. Jacoby and Mr. Zakoor began discussing the possibility of merging their respective wholesale balloon and helium operations so they could more effectively compete in what has become an extremely competitive segment of the party industry. Over many months they developed an effective business plan, obtained financing and on July 1, 2005 A2Z Balloon Company began operating out of Advance Novelty’s Livonia warehouse as a brand new company. The new company combines the many strengths of these two successful enterprises.

Since 2005, A2Z has continued to grow and distinguish itself as the nations most complete wholesale balloon source, offering the widest variety of both discount and premium licensed balloons as well as high quality decorator balloons in the entire country. Advance Novelty continues to operate its bingo, ASI and casino rental business out of the same building as A2Z and Zakoor Novelty’s Woodward Avenue location is now a retail party supply store called Motor City Party Supplies.

A2Z Balloon Company is a distributor for every U.S. manufacturer of balloons and balloon accessories. It is also a major helium wholesaler in Southeast Michigan serving thousands of retail and commercial establishments. A2Z’s website,, is operated for its customer’s convenience and provides a necessary e-commerce presence in today’s World Wide Web.

A2Z also exhibits at many commercial trade shows throughout the country including the bi-annual ASD/AMD show in Las Vegas every March and August, Regent Products’ Market Days show which is open for seven shows throughout the year in Chicago, The Michigan Wholesale Mart in Detroit which is open for eight shows throughout the year. Don’t miss the much improved and revitalized Halloween and Party Show in March which has been moved to Las Vegas in 2008. For a complete trade show schedule visit our website and touch on the “

Trade Show Schedule

” tab.